Super crunchers and search engines
Today I read a post that is worth reporting on George Blown marketingarena.it in which he recounts his speech on the search engines in a college course in e-business. The post is also available and downloadable slides in a presentation entitled: "History, geography and evolution of search engine marketing."
I thoroughly enjoyed some hints on future scenarios of George of the Web, on the future of search engines, the SEO and SEM and means more and more they are based on scientific analysis and forecasting. It quoted a text very essential to understand the importance of statistics applied to the web: Super Crunchers Ian Ayres, Sperling & Kupfer.
Ian Ayres argues that statistics dominate the lives of more more people and with the analysis of the most popular websites visited, and it is possible to infer the preferences, desires and hidden secrets most men and women of all countries.
Studying the more websites' use, such as Google and Amazon, a class of 'makers', Super Crunchers, studying consumer choice by establishing guidelines and preferences of the future. Each professional is hit by mathematical models, based on the analysis of numbers and trends, to identify how the costumes evolve, choices and possibilities.
Everything is born, however, the study of the network. 'Today - in fact, the author explains - people seek the advice obtained from the Internet massified behavior. Some of these search engines on the preferences of the public are simply lists of Either what you enjoy more popularity '.
How, for example, to judge a player without ever having seen moving on the court? How to know if the price will rise or fall a plane ticket before you buy it?
According to Ayres only 'macinanumeri' are able to provide answers to these questions, like so many other issues 'haunt' the modern man. One thing is certain. Is run out of time in which to make a decision, it was possible to rely mainly intuition.
Tags: e-business , sem , seo , statistics , super crunchers
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March 24th, 2008 at 16:31
Hello! I answered you on webwards and only after I saw the track of marketingarena, thanks for the post and signaling. On the 3P only add that for the customization necessary to search for "custom search" or read John Battelle, the profiling would say that science is more interesting is the mining, studying mathematics you get to find out a lot also about marketing, then privacy c ' Text is an extreme pear ² offers an interesting read if taken with proper caution and is "the dark side of google" you can find in bookstores or download free ippolita.net, then I agree that there are many other sources not Italian
March 26th, 2008 at 16:57
thanks george, I started reading THE DARK SIDE OF GOOGLE in the beta version of the 2006 http://www.ippolita.net , a really good start I would say ...
March 28th, 2008 at 16:04
I saw Daniele Salamina Blog that you are interested in sending free SMS from the Web In addition to the service reported by Daniel, cha · Also this:
http://www.generazione-internet.com/5-sms-gratis-verso-vodafone-tim-3-e-wind/
It allows you to send 5 text messages a day to any operator. Um, if you have dynamic IP, you can use it to send endless text messages a day.
I hope will interest you, hello!
April 7th, 2008 at 23:25
"According to Ayres only € ™ â € ~ macinanumeriâ are able to provide answers to these questions, like so many other issues that â € ~ assillanoâ € ™ € ™ s modern man. One thing is certain. Is run out of time in which to make a decision, it was possible to rely mainly on intuition € ™. "
Of course, I agree with the assumption! Intuition is not enough, but it always helps:).
Best wishes, Paul ...