In An Absolut World, Absolute Vodka, made in global communications
ABSOLUT WALLPAPER
"Either what we want is that a â € € œvisioneâ stop being a dream and turns into a look: your real, everyday. And if those graffiti that most short-sighted called criminals now find them in the galleries dâ € ™ art world's most important, what's wrong about € ™ is to think that you can take back at least one wall of your town? Treat yourself to another city. In an Absolut World. "
ABSOLUT confirms its role as an innovator and, in full harmony with the present historical moment, in Italy launches new global campaign communication â € Oeino An Absolut worldâ €, an important turning point in the path of the brand, inspired mainly by a change of register by the desire to establish a relationship of greater connection with the public.
ABSOLUT WALLPAPER is a project launched at the Salone del Mobile 2009, which is renewed periodically through the involvement of large contemporary visionaries, by which ABSOLUT VODKA updates the traditional concept of wallpaper, transforming it into a creative tool of â € œ urban design â €.
The project comes in the month of July to the second stage and after the first installation on the wall to the Columns of San Lorenzo in Milan by the designer Alessandro Guerriero, is the turn of a great icon of our time, Keith Haring, the father of the street art that thus becoming the protagonist of a new urban landscape imagined .
€ ™ s tribute to € ™ icon Keith Haring was born from € ™ meeting Absolut Wallpaper and explosive creativity of design Already ² Pagani: â € œLo space is the way in which the subject exists, access to the world and to communication in postmodern society : the space is us and we have the space, determine our identity, whether permanent or only transitory. The spaces must change simultaneously to who lives and who live € œ.
For his ABSOLUT WALLPAPER, Pagani € ™ drew on experience with wallpapers & Wall Deca signed ². What happens ¬ classic theme that turns into a brocade texture pixels that make up to gigantic dimensions, the face € ™ s artist Haring.
n addition info: www.absolutwallpaper.com
Tags: absolut vodka , absolut wallpaper , Advertising , Alessandro Guerriero , wallpaper , columns of San Lorenzo , communication , ² heathen already , graffiti , in an absolut world , keith haring
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August 14th, 2009 at 14:17
I appreciate the idea of a tribute to Keith Haring, but I still think that in this type of advertising "sensationalist" lack of any brand message ... in what should I identify? © why should I buy Absolute Vodka? The problem with most of the offline advertising is that there's no way to measure results
I think in many cases the non-existent ... rasentino