In An Absolut World, global communication Made in Absolute Vodka
in July 26th, 2 009 of: info
ABSOLUT WALLPAPER
"Either what we want à ¨ che for a â € œvisioneâ € stop being a dream and be transformed into one gaze: your, real-, of every days. And except those graffitari that i more ¹ myopic called criminals them today haunts in the galleries dâ € ™ art more ¹ important of the world, what evil ca € ™ à ¨ to think that even that you can take you back least one wall of Your city? Treat yourself one other City. In an Absolut World. "
ABSOLUT reconfirms the own role of innovator and, in full harmony with the moment historic present, launches even in Italy the new global campaign of communication â € œIn An Absolut worldâ €, a turning important in the path of brand, a change of register inspired especially from desire to establish a relationship of greater link with the public.
ABSOLUT WALLPAPER à ¨ a project, launched at the Salone del Mobile 2009, that is renewed periodically thanks to involvement of large visionaries contemporaries, with whom ABSOLUT VODKA updates the traditional concept of wallpaper transforming it into one creative tool of â € œ urban design â €.
The project comes in month of July to the second interim destination and after the first installation on Muro to the Columns of San Lorenzo di Milano to work of designer Alessandro Warrior, Ã ¨'s turn of a great icon of our time, Keith Haring, the father of street art that becomes WhAt ¬ protagonist of a new urban panorama imagined continues »
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