In An Absolut World, Absolute Vodka, made in global communications
July 26th, 2009 by: info
ABSOLUT WALLPAPER
"Either what we want is that a â € € œvisioneâ stop being a dream and turns into a look: your real, everyday. And if those graffiti that most short-sighted called criminals now find them in the galleries dâ € ™ art world's most important, what's wrong about € ™ is to think that you can take back at least one wall of your town? Treat yourself to another city. In an Absolut World. "
ABSOLUT confirms its role as an innovator and, in full harmony with the present historical moment, in Italy launches new global campaign communication â € Oeino An Absolut worldâ €, an important turning point in the path of the brand, inspired mainly by a change of register by the desire to establish a relationship of greater connection with the public.
ABSOLUT WALLPAPER is a project launched at the Salone del Mobile 2009, which is renewed periodically through the involvement of large contemporary visionaries, by which ABSOLUT VODKA updates the traditional concept of wallpaper, transforming it into a creative tool of â € œ urban design â €.
The project comes in the month of July to the second stage and after the first installation on the wall to the Columns of San Lorenzo in Milan by the designer Alessandro Guerriero, is the turn of a great icon of our time, Keith Haring, the father of the street art that thus becoming the protagonist of a new urban landscape imagined more »
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