Flashmotus

Venice Camp 2009

Saturday, October 24 14:00 to 15:00
Hall Arzana - Venice Arsenale
Contact: Mark Camisani Calzolari
( link )

In recent years the paradigms of marketing and communication have changed profoundly. The world is more and more digital but new paradigms are struggling to enter the farm. The necessary innovation through pathways that lead to changes required are often disruptive than traditional enterprise organization.
Companies and managers make an average effort is to understand, is to correctly interpret the changes taking place.
What is due? What are the underlying reasons that make the process? more »

ABSOLUT WALLPAPER

"Either what we want is that a â € € œvisioneâ stop being a dream and turns into a look: your real, everyday. And if the graffiti that the more myopic called criminals now find them in the galleries dâ € ™ art world's most important, what's wrong about € ™ is to think that you can take back at least one wall of your town? Treat yourself to another city. In an Absolut World. "

ABSOLUT confirms its role as an innovator and, in full accordance with the present historical moment, in Italy launches new global campaign of communication â € œIn An Absolut worldâ €, an important turning point in the path of the brand, inspired mainly by a change of register the desire to establish a relationship of greater connection with the public.
ABSOLUT WALLPAPER is a project, launched at the Salone del Mobile 2009, which is renewed periodically by the involvement of the great visionaries contemporaries, with whom ABSOLUT VODKA updates the traditional concept of wallpaper, transforming it into a creative tool of â € œ urban design â €.

The project comes in the month of July to the second stage and after the first installation on the wall to the Columns of San Lorenzo in Milan by the designer Alessandro Guerriero, is the turn of a great icon of our time, Keith Haring, the father of the street Article ¬ thing that becomes the star of a new urban landscape imagined more »

Eurobest 2008, Europen Advertising Festival

From November 26 to 30 appointment with Eurobest 2008, the most important prize at the European level of advertising in radio, TV / cinema, print, outdoor, interactive, direct and integrated communications.

53 creatives from twenty European countries make up the five Eurobest juries. Will meet in London on 26 November and for four days will judge and award the best advertising campaigns in Europe.
Will represent Italy in the various juries names known and established international creative universe: Sofia Ambrosini ( Leo Burnett ), Nicola Silvestri ( Profero ), Marcello Cividini ( CustomerCentric ).

The finalists will be announced online on November 28, while the winners will be announced Nov. 30 during the awards ceremony on the virtual site www.eurobestlive.com

The Integrated Communication jury is composed of members of four other juries, including all the presidents and will be chaired by Pablo Alzugaray more »

Tuesday June 17, 2008, at 13:00 to 18:00
Polytechnic of Milan

Marketing can not stand still.
Must run faster to meet ever-changing market: evolution of the role of the customer to change the language of communication.
Who better than Philip Kotler can give him the strength to overcome the new challenges of the third millennium? more »

And 'the second email that I receive, it is the periodical Italian art directors club - ADCI, all interesting stuff for those who move into advertising.

In this month's issue (n ° 21 of December 13, 2007) an interesting article by Alex-riflesione Brumori on some operations at the IAB Forum 2007, which I invite you to read more »

That anger coming out of interesting events that you already know that they can not participate. It 's the case of the congress will be held on 3 October in Milan at Naba via Darwin 20 from 9.00 to 13.00.
"Creative people create value" ( see Videospot ) is the theme of the conference which is aimed at freelance communication (art, copy, web designers, photographers, filmmakers, editors, illustrators and others involved in communication with VAT) with the intent to be counted and define a new way of working.
From the program of the conference: "Today in Italy the creative problem-solve and create objects of communication (commercials, advertisements, websites, trade publications and information, catalogs and many other things) that bring value to their clients more »

A praise team of salesware.it for making this video ( see video ) that explains with simplicity what is the Marketing Blog. It is a message to companies, to those who do not want to surrender to the increasing difficulty of the market, to those who have understood that it is not enough to invest in more traditional advertising media to assert a brand or a product in the global market.
I wonder if our entrepreneurs Italics are listening, who knows if these messages-calls to renew the obsolete communication systems in which they arrive still invest more »

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