Flashmotus

ABSOLUT WALLPAPER

"Either what we want is that a â € € œvisioneâ stop being a dream and turns into a look: your real, everyday. And if the graffiti that the more myopic called criminals now find them in the galleries dâ € ™ art world's most important, what's wrong about € ™ is to think that you can take back at least one wall of your town? Treat yourself to another city. In an Absolut World. "

ABSOLUT confirms its role as an innovator and, in full accordance with the present historical moment, in Italy launches new global campaign of communication â € œIn An Absolut worldâ €, an important turning point in the path of the brand, inspired mainly by a change of register the desire to establish a relationship of greater connection with the public.
ABSOLUT WALLPAPER is a project, launched at the Salone del Mobile 2009, which is renewed periodically by the involvement of the great visionaries contemporaries, with whom ABSOLUT VODKA updates the traditional concept of wallpaper, transforming it into a creative tool of â € œ urban design â €.

The project comes in the month of July to the second stage and after the first installation on the wall to the Columns of San Lorenzo in Milan by the designer Alessandro Guerriero, is the turn of a great icon of our time, Keith Haring, the father of the street Article ¬ thing that becomes the star of a new urban landscape imagined more »

Died at just 31 years, Keith Haring has managed to create and spread a universally recognized visual language expression of street culture of New York in the '80s.

from an interview:

Often took the subway to visit museums and galleries dâ € ™ art and began to see not only the big graffiti on the outside of cars, but also the incredible calligraphy within vettureâ € | One day I saw a black panel void where an advertisement had to go. I knew immediately that this was the area most appropriate for drawing. I went up the street to a stationery store and bought a box of white chalk, I'm back on the subway and I drew a picture of that panel ..... ", and was the beginning of the story .....

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